Global Bachelor - Marketing | Licenciatura

This global bachelor in Marketing is designed to meet the challenges of the disruptive and ever changing global market environment, being the only program in Portugal fully taught in English.

It is future oriented, internationally minded, with full digital content and analytical focus. Our learning environment is designed enhance the students learning experience with the support of a high skilled team of professors with international experience & know how. It also promotes the students international experience, both inside the classroom and outside of it, through our international study abroad partnership programs, giving the students a wide perspective of the professional market and employability.

The academic model is based on a strong practical component, where students respond to real business challenges from companies, such as Lexus.

Students also have the opportunity to participate in national and international competitions like SEO Challenge Google and L'Oréal's Brandstorm Challenge.

Be whatever you want to be with a Global Bachelor in Marketing from IPAM!

Acredited by A3ES on 21/04/2017

Registration: R/A-Cr 70/2017 on 23/06/2017 (DGES)

Despacho n.º 7901/2021, de 11 de agosto de 2021, II Série nº 155 D.R.

LANGUAGE	English
Campus	Porto
Schedule	Daytime
DuraTION	6 semesters
START DATE	September

Marta Gomes
Student

“Having almost finished the Global Marketing degree at IPAM Porto, I can proudly say that I was part of this bachelor’s first class. More than about Marketing, in this bachelor we learn how to approach the market in a broader, global sense. We are taught everything there is to know in the field, since finance to culture. Furthermore, experience of working with real brands adds humongous value to us, as students that are often not familiar with the business environment. Not to forget are the exclusive international exchange programs, that are impossible to be forgotten throughout life. This is why it is not just Marketing, it is Global Marketing.”

Rita Mendes
Student

"Há três anos encontrei no IPAM tudo aquilo que procurava: uma licenciatura que nos prepara para o futuro, que está adaptada às necessidades do mundo de negócios de topo e que nos lança para o mercado de trabalho internacional, como eu sempre quis. Quando percebi a oferta diferenciada do IPAM, devido à licenciatura de Marketing, lecionada em inglês e com a possibilidade de fazer um semestre em Nova Iorque, não tive duvidas de que era o que eu procurava!

As minhas expectativas para o futuro sempre foram altas. O que posso dizer é que cada vez são mais realistas porque cada vez estou mais perto dos meus objetivos, graças á formação que tive e ao esforço que dediquei ao meu percurso académico. A minha formação não acaba aqui, mas sei que este início só me pode levar longe!"

COURSE UNITS	HOURS	ECTS
Global Economics	42	6
Marketing Principals	56	6
Cross Cultural Studies	42	6
Interpersonnal Skills	28	3
Research methods	28	3
Statistics	42	6

COURSE UNITS	HOURS	ECTS
Marketing Strategy	56	6
Consumer Behaviour	42	6
Managing Global Teams	28	3
Business Development for Alternative Futures	28	3
Marketing Research	42	6
Data Analysis	42	6

COURSE UNITS	HOURS	ECTS
Financial Management	42	6
Customer Management	42	6
Trendspotting and Future Thinking	42	6
Product Management	56	6
Integrated Marketing Communication	56	6

COURSE UNITS	HOURS	ECTS
Digital Business Strategy	42	6
Distribution and Retail	56	6
Price and Cost Management	56	6
New Marketing and Communication Tools	42	6
Services Management	42	6

COURSE UNITS	HOURS	ECTS
Integrated Marketing Mix	56	6
Marketing Metrics	28	3
Web Analitics	28	3
Sales Management and Promotion	42	6
Budgeting	42	6
Ethics and Social Responsibility	42	6

Marketing

Coordinator

Careers

International Experience

Companies

Testimonials

1st Semester

2nd Semester

3rd Semester

4th Semester

5th Semester

6th Semester

Galeria

Next Steps:

Admissões

As novidades do IPAM para profissionais de marketing: