IPAM - The Marketing School | IPAM Oporto

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EXPERIENTIAL LEARNING HYFLEX

A flexible and personalized academic model that uses both the physical classroom and virtual platforms.

 
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“I am pleased to hear about IPAM's 30 years of teaching marketing in Portugal.  The more that a nation knows about marketing, the greater will be its economic growth.”

-  Philip Kotler

Courses

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Undergraduate

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Graduate

Executive Education

Executive Education

International Students

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Studying abroad is...

... an experience that gives you the opportunity to witness and adapt to multiple realities, increase our network, grow, learn, be more responsible and autonomous, develop skills... all in all, to be better prepared for the daily challenges we all need to overcome in our professional and personal lives. Welcome to IPAM!

Testimonials

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Practical and theoretical component

Cátia Magalhães
DIGITAL COMMUNICATION, MERCEDES-BENZ PORTUGAL / ALUMNI IPAM 

“I chose to study at IPAM at a time when marketing was in the process of establishing itself as a core component for companies. However, the knowledge I acquired during the course, balanced between the practical component and theory, made it possible for me to have an adequate and always current picture of market needs.”

 
nuno-nunes

Learning by doing

Nuno Nunes
MARKETING MANAGER - BOARD MEMBER OF THE PORTUGUESE ASSOCIATION OF MARKETING PROFESSIONALS / IPAM ALUMNI

“What I learnt as a student of the Bachelor’s and Master's Degree courses in Marketing at IPAM today allows me to look at the markets in a clearer and more informed manner. The immersion in knowledge that I got at the institution, very oriented towards ‘learning by doing’, determined much of what I do in the projects I get involved with today.”

KPIs

1984

Training the best marketing professionals for over 30 years

+9.000

graduates since it was established

92%

of IPAM students find jobs 6 months after completing their degree

+350

protocols established with companies

180

events with renowned marketing professionals and companies
Empresas no IPAM

Companies at IPAM

Attending IPAM is being inserted in the business world, with faculty from leading companies, real-world cases worked on in the classroom, practical labs, events with renowned guests from the field of marketing and much more. 

7 reasons for you to choose IPAM »

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