Global Master
The world is moving at a very fast pace and modern business is increasingly global.
The Global Master in Marketing was specially designed to meet the needs and trends of the global marketplace. The course is fully taught in English and it is an innovative academic experience with its international focus, its emphasis on digital, ethical and sustainable marketing, and its strong links with industry.
Accredited by A3ES on 05/05/2020.
Registration: R/A-Cr 39/2020 on 04/06/2020 (DGES).
Despacho n.º 7858/2021, de 10 de agosto de 2021, II Série nº 151 D.R.
Language | English |
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Campus | Quinta do Bom Nome - Lisboa |
schedule | Daytime |
Duration | 4 Semesters |
start date | September |
Through a partnership with SKF, a global company with expertise in the development, design, and manufacture of bearings, seals, and lubrication systems, this Master provides a fast track to students who want to apply to SKF’s Global Graduate Programme.
This 18-month program consists of a paid professional opportunity to work with the SKF team in different areas of the company through a cross-functional rotation system and the possibility to work in several countries. The Fast Track facilitates the recruitment and selection process as well as provides direct contact with SKF’s representatives. Acceptance to the SKF’s Global Graduate Programme is not assured though.
"At IPAM we usually work for real companies on real projects, so the most incredible experience that I had in IPAM was to present our ideas directly to the company and a few months later see our idea applied to the business.”.
"Studying at IPAM is one of the best choices I've made when considering a Masters's Program. So far, the program is so thorough and the lecturers are quite helpful and encouraging. They guide us towards being more innovative in our business marketing approach and I can see the benefits already.
I have no doubts about the bigger opportunities studying at IPAM will bring to me."
COURSE UNITS | HOURS | ECTS |
Global Marketing Strategy | 48 | 6 |
Future Consumption Society | 40 | 6 |
Marketing Research Methods | 48 | 6 |
Talent and Change Management | 48 | 6 |
Disruptive Business Models | 48 | 6 |
COURSE UNITS | HOURS | ECTS |
Marketing Future Cast | 48 | 6 |
Digital Marketing Strategy | 48 | 6 |
Marketing Metrics and Analytics | 48 | 6 |
Global Marketing Simulator | 40 | 6 |
Global Business Plan | 48 | 6 |
COURSE UNITS | HOURS | ECTS |
Global Marketing & Branding* | 70 | 12 |
Artificial Intelligence applied to Marketing* | 70 | 12 |
Marketing & Experience with Services* | 70 | 12 |
Sustainability in Marketing Management* | 70 | 12 |
Technology applied to Marketing* | 70 | 12 |
Dissertation / Professional Project / Internship | 42 | 18 |
*Optional
COURSE UNITS | HOURS | ECTS |
Global Marketing Challenge Seminar | 28 | 6 |
Dissertation / Professional Project / Internship | 42 | 24 |
Quinta do Bom Nome,
Estr. da Correia 53
1500-210 Lisboa