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    Marketing

    Bachelor´s Degree

    The global bachelor’s degree in Marketing is designed to meet the challenges of the disruptive and ever changing global market environment, being the only program in Portugal taught in English.

    It is future oriented, internationally minded, with fully digital content and analytical focus. Our learning environment aims to enhance students learning experience with the support of a high skilled team of professors with international experience & know how. It also stimulates students international experience, both within the classroom and by going abroad through international partnership programs, giving the students a wide perspective of the professional market and employability.

    The academic model is based on a strong practical component where students respond to real business challenges from a variety of companies including startups, small to medium sized companies and multinationals. 

    Students will have the opportunity to work with top marketing professionals and learn how to collect and analyze data and turn the acquired knowledge into marketing insights. The students will learn how to implement a brand strategy, pricing strategies, channel strategies, promotional strategies and develop digital marketing strategies. 

    Be whatever you want to be with a Global Bachelor in Marketing from IPAM!

     

    Acredited by A3ES on 20/02/2018
    Registration: R/A-Cr 7/2018 on 20/03/2018 (DGES)
    Despacho n.º 7203/2022, de 3 de junho de 2022, II Série nº 108 DR
    João Freire

    Coordinator

    João Freire
    LANGUAGE English
    Campus Quinta do Bom Nome - Lisbon
    SCHEDULE Daytime
    DuraTION 6 Semesters
    START DATE September
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    Careers

    • Market Analyst and Research 
    • Brand Consultancy 
    • Brand Management 
    • Pricing Analyst
    • Digital Marketer 
    • Sales and Promotions 
    • Advertising 
    • International Business 
    • Consultancy 

    • Marketing Management 

    International Experience

     Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (New York), DCU (Dublin) and EPHEC (Brussels).
         pace       DCU  ephec                                                      SSPU      esic-1       

     

    Companies

    Throughout the program, students will have the chance to work on Employability Lab,  that supports them to get in contact with the labour market.

    Students will also partner with global brands with international recognition in work projects and through internships.

    Testimonials

    Carlota Foto
    Carlota Geraldes
    Student 

    “My experience as student of IPAM´s Global Bachelor in Marketing has been nothing but amazing. The close relationship with professors, who are extremely engaged and available, is definitely a plus in this program. Also, the academic model, based on working in partnership with companies allows me to learn how to put in practice the theory from a global marketing perspective.”
    Syllabus

    1st Semester

    COURSE UNITS HOURS ECTS
    Global Economics 42 6
    Marketing Principles 56 6
    Cross Cultural Studies 42 6
    Interpersonnal Skills 28 3
    Research methods  28 3
    Statistics 42 6

    2nd Semester

    COURSE UNITS HOURS ECTS
    Marketing Strategy 56 6
    Consumer Behaviour 42 6
    Managing Global Teams 28 3
    Business Developement for Alternative Futures 28 3
    Marketing Research 42 6
    Data Analysis 42 6

    3rd Semester

    COURSE UNITS HOURS ECTS
    Financial Management 42 6
    Customer Management 42 6
    Trendspotting and Future Thinking 42 6
    Product Management 56 6
    Integrated Marketing Communication 56 6

    4th Semester

    COURSE UNITS HOURS ECTS
    Digital Business Strategy 42 6
    Distribution and Retail 56 6
    Price and Cost Management 56 6
    New Marketing and Communication Tools 42 6
    Services Management 42 6

    5th Semester

    COURSE UNITS HOURS ECTS
    Integrated Marketing Mix 56 6
    Marketing Metrics 28 3
    Web Analytics 28 3
    Sales Management and Promotion 42 6
    Budgeting 42 6
    Ethics and Social Responsibility 42 6

    6th Semester

    COURSE UNITS HOURS ECTS
    Global Marketing Strategies 56 6
    Cross Cultural Negotiation 56 6
    Final Project (Optional 1) 56 18
    Internship (Optional 2) 56 18
    Admissions
    Admission Exams
    Para ingressar na Licenciatura em Marketing, o estudante deve apresentar uma das seguintes provas de ingresso:

    04 Economia
    ou
    09 Geografia
    ou
    18 Português

    Galeria

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    Next steps:

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