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    Marketing

    Global Bachelor

    This global bachelor in Marketing is designed to meet the challenges of the disruptive and ever changing global market environment, being the only program in Portugal taught in English. 

    It is future oriented, internationally minded, with fully digital content and analytical focus. Our learning environment aims to enhance students learning experience with the support of a high skilled team of professors and staff. It also stimulates students international experience, both within the classroom and by going abroad through international partnership programs, giving the students a wide perspective of the professional market and employability.

    The academic model is based on a strong practical component, where students respond to real business challenges  from companies, such as McDonalds, National Geographic, PwC or Branditnext.

    Students also have the opportunity to participate in  national and international competitions like Spot Games Santa Casa and Global Management Challenge, the world's largest strategy and management competition.

     

    Be whatever you want to be with a Global Bachelor in Marketing from IPAM!

     

    Acredited by A3ES on 20/02/2018
    Registration: R/A-Cr 7/2018 on 20/03/2018 (DGES)
    Despacho n.º 771/2021, de 18 de janeiro de 2021, II Série nº 11 D.R
    João Freire

    Coordinator

    João Freire
    LANGUAGE English
    Campus Quinta do Bom Nome - Lisbon
    SCHEDULE Daytime
    DuraTION 6 Semesters
    START DATE September

    Careers

    • Analyst
    • Market Analyst and Research
    • Branding, Consultancy
    • Pricing Analyst
    • Product Management
    • Digital Specialist
    • Strategic Marketing
    • Sales and Promotions

    • Chief Marketing Officer

    • Marketing & International Business

    International Experience

     
    Students have the chance to live a truly global experience with our international mobility programs in top international universities, such as Pace University (New York), DCU (Dublin) and EPHEC (Brussels).
         pace       DCU  ephec      SSPU

    esic-1       

     

    Companies

    Throughout the program, students will have the chance to work on Employability Lab,  that supports them to get in contact with the labour market.

    Students will also partner with global brands with international recognition in work projects and through internships.

    Testimonials

    Carlota Foto
    Carlota Geraldes
    Student 

    “My experience as student of IPAM´s Global Bachelor in Marketing has been nothing but amazing. The close relationship with professors, who are extremely engaged and available, is definitely a plus in this program. Also, the academic model, based on working in partnership with companies allows me to learn how to put in practice the theory from a global marketing perspective.”
    Syllabus

    1st Semester

    COURSE UNITS HOURS ECTS
    Global Economics 60 6
    Marketing Principles 60 6
    Cross Cultural Studies 60 6
    Interpersonnal Skills 30 3
    Research methods  30 3
    Statistics 60 6

    2nd Semester

    COURSE UNITS HOURS ECTS
    Marketing Strategy 60 6
    Consumer Behaviour 60 6
    Managing Global Teams 30 3
    Business Developement for Alternative Futures 30 3
    Marketing Research 60 6
    Data Analysis 60 6

    3rd Semester

    COURSE UNITS HOURS ECTS
    Financial Management 60 6
    Customer Management 60 6
    Trendspotting and Future Thinking 60 6
    Product Management 60 6
    Integrated Marketing Communication 60 6

    4th Semester

    COURSE UNITS HOURS ECTS
    Digital Business Strategy 60 6
    Distribution and Retail 60 6
    Price and Cost Management 60 6
    New Marketing and Communication Tools 60 6
    Services Management 60 6

    5th Semester

    COURSE UNITS HOURS ECTS
    Integrated Marketing Mix 60 6
    Marketing Metrics 30 3
    Web Analytics 30 3
    Sales Management and Promotion 60 6
    Budgeting 60 6
    Ethics and Social Responsibility 60 6

    6th Semester

    COURSE UNITS HOURS ECTS
    Global Marketing Strategies 60 6
    Cross Cultural Negotiation 60 6
    Final Project (Optional 1) 60 18
    Internship (Optional 2) 60 18
    Admissions
    Admission Exams
    For entry to the Marketing Bachelor’s Degree course, students must submit one of the following admission exams::

    Economy
    ou
    Geography
    ou
    Portuguese

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